The most important question for Small Businesses is how to stand out in Online Competition!
How can businesses improve search visibility, that is to improve the search engine results page (SERP) and at the same time reduce you depended on paid search SEM?
Here’s a quick plan to achieve that-
Select you target segment with great accuracy and define the keywords for long term competitive strategy
Create Responsive websites (be Mobile Friendly)
Set Weekly/Monthly/Quarterly Goals for you SEM, SEO, Social Media campaigns.
Start with optimizing your Website for Meta Tags, H-tags, Schema, and Attributes.
CREATE UNIQUE AND QUALITY CONTENT
-
Focus on targeted segment keyword at all place – content, tags, attributes
-
Use location based keywords
-
Avoid generic names and categories
-
Proofread
-
Don’t duplicate either your content or other’s content
-
Focus on readability, presentation, logic and clarity of content from user prospective.
-
Avoid “Black Hat” tactics.
-
Build XML sitemap and align this with robots.txt
-
Use intuitive URL’s
-
Hire SEO Experts to do this job as it can be very technical and extensive. SEO is both art and science!
CREATE POWERFUL AND RELEVANT CONTENT ON SOCIAL MEDIA
-
Update Social media accounts proactively
-
Create content with back links to your site