One of most intriguing puzzle of internet technologies of last two decades has been the “Google Search Algorithm”. With so much at stake for “SEARCH” based traffic, a vast amount of internet resources and technology are devoted, to unfold the Zen Secret to attain the higher Page Rank in Google search (SERP).
Even before one could come closer to the stage of enlightenment, Google comes out with updates of improved Search Algorithm, incorporating current trends in Internet, thus making even harder to achieve improved “SEO” and “SERP” results. Therefore, the race to Google enlightenment remains very elusive and extremely challenging, and the players of internet world, continue to dance on “ New Google Tunes”.
The next chapter of this story is announced by Google on April 21st, is an important milestone in Google Search Algorithm, letting us know that it will expanding use of mobile-friendliness as a ranking signal. That is to say that mobile-friendliness will be now an important factor for Search ranking and will affect mobile searches across all languages worldwide.
CLICK HERE TO RUN MOBILE-FRIENDLY TEST
As the number of mobile devices are catching with traditional desktop devices, several factors such as Speed and Relevance are the key for the search results. That explains why it is important to understand and adopt the revised Google algorithm to building SEO friendly websites that are responsive to all mobile devices and platform delivering better results.
So the key question for businesses is; How to build Mobile friendly site with improves visibility and higher search Ranking?
Here’re some Guidelines based on the extensive study by Google for Mobile Site Design that will awe your site visitors and deliver higher Conversions.
Understanding Mobile user: Goal Oriented, Speed, Quick decision making.
Home Page:
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Shorter and Clear Menu
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Quick access to home page from any place on site.
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Keep the message simple and overly promotional
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Call to Action must be prominently in displayed in front
E-commerce and Conversion (ROI):
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Empower user to Explore and Experience the offerings
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Allow to shop and purchase as guest
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Prefill checkout pages for Existing users
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Provide Support at key point in purchase process – such as Chat box, Click-to-Call
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Enable purchase for another time or devices, by creating Social Media bookmarks
Usability and From Factor:
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Design Responsive, mobile device and platform friendly websites
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Size should look normal and functions without the need to zoom or pinch.
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Reduce or eliminated multi windows.
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Explain the need for location information
Site Search:
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Search box be clearly visible
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Maintain the relevance of site results
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Possibly use filter for improved search result
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Call to Action must be prominently in displayed in front
Checkout Forms:
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Use Simple, Efficient, Flowing and convenient forms
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Use simplest entry method (Radio, dropdown, visual calendar, check box etc.)
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Real time entry validation, proper labeling and instructions to reduce errors
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Point mobile ads appropriately to mobiles sites
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Test-test-test the site across various mobile devices
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Optimize page cache and reduce the frequent downloads of pages
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Analytics and conversion data must be implemented properly