You may think your small facility does not need a professional looking and mobile friendly website, at least not yet. However, if you take a look around your facility, you will quickly notice how many people are constantly on their smartphones and tablets. Mobile devices usage has been significantly increased throughout the years. Moreover, according to Search Engine Watch; 40% of searches on non-mobile-friendly website result in an action being taken within one hour. However, if the site is mobile-friendly, the number jumps into 70%. That said, it is crucial for you to have a responsive and mobile friendly website.
First Impressions Are Everything
We all know that we only get one chance to make a first impression, and we do not want to leave a bad one. While you want to keep your current patients satisfied with your responsive and mobile friendly website; for many people who are doing their initial research, your website presence plays a big role on how they will select your facility amongst the others.
Your Website Is the Reflection of Your Organization/Facility.
You might have done everything you can to ensure your quality of service, facility, and patient interactions. But you may have not even thought about the one thing that would actually set you apart from your competitors, before a patient even walks through your front door; it is your website. More and more businesses are having well-designed and mobile friendly websites; and consumers reckon and judge products as well as services based on the quality of the website. If you have a poor and old website, your patients may think that your service and facility would have the same quality as your website.
It Must Function Properly
A fully function website is filled with the most recent information, easy to navigate, and well-organized. As more and more people are using their mobile devices to access your website, it is important to optimize your website for mobile devices. An outdated website is not likely to read well on these devices and may interfere with the user’s experience. According to Google, the total number of mobile searches exceeded the number of desktop search in 2015. Even if your website looks good on the desktop side, does not mean it will automatically look good on mobile devices. When consumers are looking for your facility information on your website; and they find that your website does not fit into their screen or is hard to navigate; it will affect their experience a lot. This will then reflects your facility and may lose you your potential new customers.